Social Media Marketing / Online Marketing / Digital Marketing
What does it all mean?
How can you use it to benefit your business and get sales?
Social Media Marketing - A Confusing Subject
Just imagine if Social Media Marketing made sense.
Imagine what it would be like if someone said "you should be on Facebook because of this strategic reason"... Instead of "you need to be on Facebook" as a pointless activity.
There is so much confusing and conflicting information out there, that it is difficult for the entrepreneurial small business owner, to know where to even begin to start when it comes to a social media marketing campaign.
What platform should they be on?
Should they be on all of them?
What is the return on investment?
Why doesn't it seem to work for our business?
All of these questions and more will become clear once you have gone through this course.
Complete Course While listed for beginners, this is a great course for anyone that works in Social or plans on using Social to promote their business. This IS NOT a quick way to drive traffic using social media, it is a solid course that will help you develop a solid, long term, strategy using social to augment your other marketing efforts. ~ Kip Ferguson
Content Marketing As A Part Of Social Media Marketing
In this course you will learn about content marketing as an integrated component of social media marketing.
We explore the principles of content marketing, what constitutes good content and how to share that content.
Who Is This Course For?
This course is for the entrepreneurial small business owner who wants to launch a successful social media marketing campaign.
It is also for any staff members who are tasked with social media marketing.
Social media marketers will also find this course useful for deepening their understanding of the subject and deepening the offering of their services.
Who This Course Is Not Suitable For
This is not a button pushing tutorial, we will not be showing you how to set up a Facebook profile etc, this is a strategic and philosophical look at social media marketing and how to apply the principles of social media marketing to a business.
In this course we will focus on the "WHY" primarily and then show you with broad brush strokes the strategic "HOW" of a social marketing campaign.
A good social media marketing campaign takes at least a year before it starts to reach critical mass, so this is not a course on shortcuts.
So if you are look for quick short term results, this course is not for you.
What Is Taught In The Course:
Learn And Earn
The biggest problem with social media marketing is that not that many people are actually any good at it.
That means there is an opportunity for a business to compete at a totally different level if they understand social media marketing and how it works.
Take the course and learn how to create a solid social media marketing campaign that will generate interest, engagement and ultimately sales.
Questions This Course Answers:
When you take one of Mark's courses, you not only get access to the course but access to one to one support through the course lecture discussion area.
Mark runs a marketing and training company called SME Heroes, which provides training in video production / photography and online teaching .
He has extensive experience making money with online business in various forms over the last 12 years.
In addition he also has over 12 years experience in online retail and marketing, 5 years experience as a commercial photographer and over 3 years experience as a director of videography.
This means he has a deep breadth of experience to pass on to online instructors who are just starting on their adventure.